Mothers Day, 1993.
Founder Diamond Mike Watson presents the first diamond to Margaret Ketchersid to give to her mother, Ruth.

Our Mission of Mother's Appreciation

Our mission is to give the opportunity for every child in the nation to express their words of appreciation to their mothers. The contest prepares students for a lifetime of success through academic achievement and building self-esteem. Our success comes from the support of every school district and thousands of teachers, moms, and students.

The contest fulfills the Common Core Standards of figurative language, enhances creative writing skills, and also expresses gratitude to the special person who helps us become who we are - our moms.

Positive words encourage and inspire us, and the contest is based on the power and everlasting benefits of these words. That is why it is a requirement for every winner to recite their words to their moms.

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