In 1993, founder Michael Watson started a mother's appreciation contest in honor of his adoptive mother and his birth mother. It would also give kids a chance to show their appreciation for their own moms. Watson invited kids to write an essay entitled, Why Mom Deserves a Diamond®. The most creative contestant would receive a diamond. That first year, with vibrant imagination, over 200 kids honored their mothers with words.

Since then, hundreds of thousands of kids from the United States have submitted words of love to the Why Mom Deserves a Diamond® contest. The contest is in honor of all moms, and has positively touched millions of people in the nation.