In 1993, I established the Why Mom Deserves a Diamond® contest in honor of my adoptive mother and birth mother I had never known. A girl named Margaret claimed her grand prize diamond in the first contest. Like buried treasure, her enchanting poem sparkled deep within the mound of essays. I'll never forget that first Mother's Day when she presented the precious gem to her mother.

Today, the contest is in honor of all moms.

Hundreds of thousands of kids and their moms have become a little closer. Our vision is to offer every child in the United States a moment to reflect on why their moms are important in their lives.

Michael Watson, founder